I had a similar experience to some of the other ASLP reviews. The group session (around 25 total participants & 5 managers/recruiters) was held at a hotel conference room. Before it started as people arrived in the lobby, there was an opportunity to talk with the managers and get to know the other applicants. Be aware that the Apple folks will be taking mental notes even before you enter the main room, so engage in some small talk. Once everyone is seated, the managers introduce themselves and they pose an ice-breaker question for everyone to answer in front of the group. Ours was "What super power would you choose to have?" Be creative and enthusiastic with your answer, as this is the only question that you will answer on your own. THERE ARE NO personal questions directed toward individuals after that. The opportunities to have your voice heard a fairly limited considering the number of people. There was a Q&A portion where we could ask about the program (and anything else really), so it would be smart to ask something during this. In between, we also saw a couple videos about Apple retail with employees discussing their jobs. Another reviewer described this as brainwashing sort of stuff - "drink the kool-aid" if you will. I was expecting it to be like that, but have to disagree with the sentiment. The way some of the employee spoke about their experience during the videos was a bit inspiring, actually. You will obviously have to form your own opinion, but I think those clips will probably be a good gauge of how you would feel about and get along in the Apple culture. There was also a brief discussion following the videos. The group activity is a chance to show off your product knowledge/creative thinking skills. Each group of 5 or so people are posed a scenario and given roughly 20 minutes to prepare a short presentation. One of the managers will be overseeing each group's progress. Being vocal during your group discussions and then prepared during the presentation is probably most important for standing out. Overall it was a great experience. This is apparently the first time Apple has implemented the Store Leader program (maybe explains small number of reviews here). Despite being scheduled to last around 2 hours, time flew by and I didn't realize it had been almost twice that long once we got out! There were a lot of talented & intelligent people at my seminar, however product knowledge and tech savvy will likely not be enough to ride on. A few of the managers even admitted they weren't Apple experts. Personality is a major factor and depending on the scenario, there could be other store positions available if you aren't selected for the ASLP. I hope this long-winded review helps out future candidates at least a little, since I was to able gain some valuable insight from the earlier reviews. Good luck!