I applied online. The process took 4 weeks. I interviewed at Nielsen (Mumbai) in Mar 2016
Interview
The selection process is pretty technical and exhaustive in nature. There could be a written test as well depending on the vertical that you have applied for. Please note that the interviewer can ask you to solve some case studies too, thus be prepared for that too.
Interview questions [1]
Question 1
Questions are primarily on past experience with a touch of technical skills