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Uber
3.7
Sr Brand Manager
Australia
Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles.…
28d
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Uber

3.7

Sr Brand Manager

Australia

About the Role

As the Head of APAC Media, you will lead Uber's paid brand media strategy for the region. This encompasses planning, activation, and measurement for our key brand initiatives. Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic media strategy. You and your team will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns. You will also lead non-campaign projects aimed at upleveling our Media and Marketing infrastructure.

What you'll Do

Lead and develop a team of internal media strategists focused on driving effective brand campaigns

Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and Uber Eats

Strong grasp of how attention works in modern media environments, including the interplay between reach, salience, mental availability and creative effectiveness

Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles

Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends

Partner with regional Marketing leads to manage a large scale media budget across Uber and Uber Eats

Drive media optimization to maximize the impact of in-flight campaigns

Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact

Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel

Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Brand Media

Basic Qualifications

10+ years of media strategy and planning experience across digital and offline media

Deep understanding of the APAC media landscape, competitive insights, and audience trends

Excellent stakeholder management across countries and timezones

A technical understanding of digital media platforms, ad serving, social media and programmatic

Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, MMM's and engagement metrics

Deep understanding of marketing theory, including audience segmentation and data strategy

Media investment experience, including annual deal negotiations, JBP's and working with third party auditors

Experience building and maintaining high-performing teams

Preferred Qualifications

A strong bias to action and a solutions-oriented approach

A highly strategic media thinker, with proven brand campaign leadership experience

Experience of the Japan media landscape is a plus

Effectively collaborate with leaders and team members at all levels in a global, matrixed organization

Strong communication skills with the ability to clearly deliver information to a variety of audiences

A track record of turning consumer insights and creative concepts into award winning media plans

~~ ~~

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Working here doesn’t have to be a secret

3.7

Recommend to a friend
Approve of CEO
CEO: Dara Khosrowshahi
3,377 Ratings

Uber

3.7

Sr Brand Manager

Australia

Uber

3.7

Sr Brand Manager

Australia

Lead and develop a team of internal media strategists focused on driving effective brand campaigns

Manage a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and Uber Eats

Strong grasp of how attention works in modern media environments, including the interplay between reach, salience, mental availability and creative effectiveness

Deep understanding of marketing science, audience segmentation and data strategy, with an appreciation for evidence-based brand growth principles

Develop deep publisher and ad technology partnerships to ensure Uber has access to best-in-class media capabilities and stays ahead of industry trends

Partner with regional Marketing leads to manage a large scale media budget across Uber and Uber Eats

Drive media optimization to maximize the impact of in-flight campaigns

Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact

Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel

Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and a clear vision for Brand Media

Basic Qualifications

10+ years of media strategy and planning experience across digital and offline media

Deep understanding of the APAC media landscape, competitive insights, and audience trends

Excellent stakeholder management across countries and timezones

A technical understanding of digital media platforms, ad serving, social media and programmatic

Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, MMM's and engagement metrics

Deep understanding of marketing theory, including audience segmentation and data strategy

Media investment experience, including annual deal negotiations, JBP's and working with third party auditors

Experience building and maintaining high-performing teams

Preferred Qualifications

A strong bias to action and a solutions-oriented approach

A highly strategic media thinker, with proven brand campaign leadership experience

Experience of the Japan media landscape is a plus

Effectively collaborate with leaders and team members at all levels in a global, matrixed organization

Strong communication skills with the ability to clearly deliver information to a variety of audiences

A track record of turning consumer insights and creative concepts into award winning media plans

~~ ~~

See company reviews

Working here doesn’t have to be a secret

3.7

Recommend to a friend
Approve of CEO
CEO: Dara Khosrowshahi
3,377 Ratings

1 Uber eats data science job in Australia

Working here doesn’t have to be a secret

Working here doesn’t have to be a secret