Pros
Even though it has gone through quite a bit of turmoil over the years, Alterian has had some great success stories. Tech as most others has had some challenges, which have been overcome. Mostly due to a lot of amazingly clever and intelligent people who have given it their heart and soul, and worked hard to build up the company. Long experience in MarTech space with impressive brands as long term clients. If led the right way there is a big opportunity regardless of the saturated market space.
Cons
Management was never able to truly run the global business, with immense potential at its fingertips. People have never been appreciated, nor the work many have put into building and growing the company over the years. Culture has dropped immensely, dare I say there is none at the moment. Acquisitions and divestment have had a massive impact on the business, causing many of the long term clients and partners question its stability and long term plan. Even though it's a global business with client base across the regions, the potential has never capitalised. Strategy and focus have changed every 6 months, branding, messaging, direction have all changed too often. There is an obvious 'boxed up' view of the world with little care for the legacy and know how. Communication is awful, decisions are being served rather then discussed involving experts in their respective fields etc. I would not advise anyone to join this company in the next year until there is a clearer view to how stable and future proof it really is.
