Great People, Terrible Culture - Senior Software Engineer ActiveCampaign Employee Review

2.0
8 June 2020
Recommend
CEO approval
Business outlook

Pros

Some of the best people I have ever worked with in my career. People are incredibly intelligent, insightful, empathetic and easygoing. Still keep in contact with a decent amount of people from ActiveCampaign.

Cons

I wasn’t going to post this Glassdoor about ActiveCampaign, but after what I heard from an e-mail from a C-Suite person put up about BLM, I was completely taken aback with the hypocritical audacity of this man to publicly support black people but privately keep managers/leaders who harassed and demoralized black people (specifically women). There is a post on instagram by a previous worker that expresses her experience at this “cool kids club” company. The fact that a manager can harass her (in addition to her other colleagues) and have multiple complaints written about him to the HR team and STILL be able to have his job months after that until ActiveCampaign finally had the decency to fire/let go of him is ridiculous. This is just one of many stories of women in ActiveCampaign being harrassed and gaslit by management, and ActiveCampaign and the HR team doing little to nothing about it until said person leaves on their own accord or multiple has to be filed for them to take action. And this “cool kids club” culture ActiveCampaign have is really destroying their product division. When you lose your VP of Product, Director of Product, and multiple Product Managers in the span of 6-7 months, that should be a sign to pause, self-reflect, and have a heart-to-heart conversation with everyone in T&P about why this is happening and how to fix it. But nope, not at ActiveCampaign! They just put someone that is part of the “cool kids club” in the VP of Product role that is VERY under qualified and promote a underqualifed PM while there are PMs that have been working at ActiveCampaign for years, but haven’t even been given a chance to become more senior.

Explore other reviews about ActiveCampaign

5.0
8 Apr 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The people who work at AC are top tier and I love getting to work with them every day! The company offers great benefits, including a month-long sabbatical after 5 years. The company invests in their employees and helps with career growth and professional development. I’ve enjoyed working here for many years!

Cons

The environment is fast paced which is fun but can sometimes be intimidating

1
avatar
ActiveCampaign Response
1mo
Thanks for sharing this. Five years is a long time, and the fact that you've enjoyed working here throughout that entire stretch says something real about the people and the environment! You're right that the people here are top tier! We're intentional about who we bring in and how we support them once they're here. The sabbatical benefit, career growth support, and professional development investments are all part of that commitment, and we're glad they've made a difference for you. On the fast-paced environment, it's energizing when things are moving, but it can also feel intimidating when the speed picks up. That's a tension we're constantly managing as we grow. We aim for fast-paced and high-performing every single day. We appreciate you being here for five years and contributing to what makes this place work - here's to the next chapter! If you have additional thoughts, please share with your manager, leadership, or HRBP.
2.0
4 Mar 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
avatar
ActiveCampaign Response
2mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
See reviews by: Helpful|Rating|Date|All