Pros
Good payment platform for mid-market companies
Cons
If you’re an experienced sales rep, avoid this company.
They’ve gone through multiple structural changes over the last year, and another one appears to be coming soon. The PE firm already cleaned house across leadership and brought in a brand new executive team with little to no experience selling accounting software.
The organization feels extremely disorganized. Expect heavy micromanagement through tools like Gong and Force Management training. AEs are treated more like glorified BDRs, while SEs control most of the sales cycle.
Even getting deals approved internally is painful, with layers of unnecessary approvals slowing everything down.
Hardly anyone on the net new logo team made quota last year, and this year appears to be trending the same way.
Territories are divided using poor Salesforce data. Out of roughly 250 assigned accounts, maybe 30 actually fit the ICP.
Training is practically nonexistent after they let go of most of the training staff, and marketing is ineffective.
The one positive I’ll give Billtrust is that the product itself is solid. However, implementation costs can be absurd, sometimes costing more than the subscription fees themselves.
