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      Critical Mass

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      Critical Mass reviews

      Critical Mess - Account Manager Critical Mass Employee Review

      1.0
      5 Aug 2019
      Account manager
      Recommend
      CEO approval
      Business outlook

      Pros

      -Name recognition (get to work with a large communications client, as well as alongside Omnicom agencies within the LA office). -Base salaries are competitive.

      Cons

      -Lack of leadership within the LA office (CM Calgary runs the show). -Teams are a mix of remote (i.e. CM Calgary) and LA employees, which leads to inter-office political clashes. -Grind culture with hourly fire drills / quick turn request. Constant burn-out of employees with little care from leadership on the lack of bodies to do the work. -Toxic work culture that thrives on back-stabbing / gossip. -Egos across departments (esp. in Creative and Strategy), leaving a few "worker bee" AMs/PMs to pick-up slack. -Non-competitive PTO / benefits.

      avatar
      Critical Mass Response
      6y
      Thank you for this note and bringing this information to our attention. The kind of behaviour you’ve described doesn’t align with our values and we’re looking into this further – we take this kind of feedback really seriously. With regards to our LA leadership, we’re happy to have our new head of the account and EVP in LA to lead the charge. We know this person will be a great addition to our local leadership, help with the work across teams and support our One CM approach – crucial to who we are at Critical Mass. I’d be happy to speak more with you – I know you’re no longer at Critical Mass, but you can always reach me at rebeccab@criticalmass.com. Thanks!

      Explore other reviews about Critical Mass

      5.0
      30 Jan 2026
      Analyst
      Recommend
      CEO approval
      Business outlook

      Pros

      Smart people attract smart people. Great culture of collaboration.

      Cons

      Sometimes things move too slowly because of so many mgmt layers

      1.0
      10 Feb 2026
      Sr digital marketing manager
      Recommend
      CEO approval
      Business outlook

      Pros

      1. Smart, talented people - Critical Mass attracts legit operators. You’re surrounded by high performers and specialists. 2. Big-name clients / portfolio value - The brand names carry weight. Having it on your resume helps you get in doors. 3. Strong creative + strategic culture - They know how to build campaigns and big platform thinking. It’s not amateur hour. 4. You’ll learn fast - Sink-or-swim environment. If you survive it, you level up quickly. 5. Modern agency environment - Generally progressive, collaborative, good tech stack, and better than “old school” agencies.

      Cons

      1. Work-life balance is inconsistent - Expect late nights, shifting priorities, and “always-on” expectations depending on your career developer. 2. Leadership communication feels 100% corporate, vague and inauthentic - They’ll talk values, but sometimes decisions feel purely financial and detached from people. 3. Too much process / too many meetings - Agency BLOAT. You can spend more time talking about work than doing work. MEETINGS ALL DAY. EVERY DAY. Just let us do the work, man! 4. Internal politics + favoritism - Like most agencies, certain teams/accounts are protected, others are cannon fodder. 5. Employees feel like headcount, not long-term assets - This is the real emotional core. You can work your butt off and still stay on the bottom.

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