Pros
- Direct interaction with creators and brands, building strong professional relationships. - Clear ownership over campaigns — you can see the results of your work directly. - Flexible use of digital tools and platforms to track performance. - Opportunities to develop project management, communication, and negotiation skills. - Dynamic work environment — every campaign is slightly different and keeps things interesting.
Cons
- Can be time-sensitive; following up with multiple creators requires constant attention. - Tracking metrics and reporting can be repetitive or detailed-heavy. - Campaign success often depends on external factors (creator posting schedules, engagement trends). - Sometimes balancing multiple campaigns at once can be stressful.