A Masterclass in Mismanagement - Manager NA-KD Employee Review

If you've ever wondered what the antithesis of e-commerce expertise looks like, look no further. The new senior management at this company has embarked on a fascinating journey of cluelessness, seemingly unaware of the basic tenets of e-commerce, user experience, marketing, operations, or finance. It's as if they're pioneering a bold new strategy: "How not to run an e-commerce business 101". The team they've assembled is a testament to their innovative approach to cost-saving - hire the most junior people possible as senior management and then empower them to make critical decisions. It's a bold move, ensuring that salaries remain low and expectations even lower. In a stroke of genius, senior management decided to 'preserve the culture' by laying off 90% of the workforce that wasn't Swedish. It was so openly discussed that it almost felt like a new, inverted form of transparency. They're not just building a team; they're curating a very specific cultural exhibit. The cherry on top is their apparent phobia of data and how it's led to a nosedive in sales. With no additional investment and a strategic pivot away from data analytics, they're steering the company towards an inevitable bankruptcy with the grace of a runaway train. Watching them attempt to manage sales without data has been like observing a slow-motion train wreck, with management cheering from the first car. That being said, it is a bit fun to watch them trying to make pretty presentations without any data like a bunch of five year olds who got their hands on a brand new box of crayons. And for their final act, they've taken to creatively 'fixing' the financials at month-end. It's a performance so transparent you'd think they were doing it for applause. A piece of friendly advice to the board: maybe ask a couple more questions at the next meeting? It's not exactly a complex puzzle to solve.