Challenging with good opportunities and great resume builder. - Sales Rakuten Employee Review

4.0
5 June 2014
Recommend
CEO approval
Business outlook

Pros

Good environment if your willing to work for it. The culture is a blend of US and Japanese and if your open minded about learning new things from a different perspective, and can handle a more numbers driven company, you can excel. Pretty frequent promotions (partially due to turnover) and annual bonus. Management is focused on sales and profitability. Good benefits including some paid lunches each week and you cant forget the In-and-Out truck every month! Don’t expect to coast but if you work hard, they will treat you well and Rakuten is a great company to have on your resume as they continue to make acquisitions and grow and you might even get to visit Japan since they send employees to Rakuten Japan to learn how things are done at the parent company.

Cons

Company has been going through a transition from Buy.com to Rakuten.com which included a pretty heavy change over in terms of the business model and philosophy. Some good employees have left during the transition creating more work for some of us. Heavy emphasis on KPIs and numbers and daily reporting which can take some getting used to. Polish up on your powerpoint skills. No question that this is a challenging working environment which requires you to stay on your game.

Explore other reviews about Rakuten

5.0
25 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Rakuten Rewards has great life balance. Too bad the economy was getting rocked.

Cons

Don't really have any cons. I understand that the market's been hard so had to downsize the force, so that was kinda challenging. Hopefully AI will increase everyone's output.

3.0
28 Jan 2026
Recommend
CEO approval
Business outlook

Pros

The company offers great benefits and perks, and the overall work culture can be fun and social. When I first joined, it felt like a positive place to work and a good environment to learn. It’s a solid company to start your career, especially if you’re early on and want exposure to the role.

Cons

While the experience started off strong, there was very little room for growth long term. Opportunities were not distributed equally across the team, and favoritism was noticeable at times. The same individuals were consistently praised for simply doing their jobs, while others’ contributions were rarely acknowledged. The team culture could feel very cliquey, and if you weren’t part of the “favorites,” it was difficult to be recognized or considered for new opportunities. Although leadership often spoke about internal growth and mobility, in reality those opportunities felt extremely limited. Once you’re placed on a team, it’s very hard to move into something new or grow beyond that role. This is a good place to start your career and gain experience, but not a place I would recommend staying long term. If you’re looking for growth, development, and mobility within the company, you may find yourself feeling stuck.

3
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