employer cover photo
employer logo
employer logo

Shore Fire Media

Is this your company?

Working here will drain your soul - Anonymous employee Shore Fire Media Employee Review

1.0
7 Sept 2018
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The primary upside of working for Shore Fire is that your time there may look good on a resume, particularly if you continue a career in the music industry. The company has a reputation for producing results and represents a few marquee clients with household name recognition. It’s cool to be able to tell your friends, “I work for the company that does PR for Bruce Springsteen and Lana del Rey.” Cue everyone asking if you’ve met either one of them… A few other pros: - Decent office location by Brooklyn standards - Free pizza on Fridays - Tickets to some shows/concerts - Amiable colleagues (for the most part)

Cons

Alright, I’m going to keep it real: Working for Shore Fire is a soul-crushing, unrewarding experience. This shouldn't come as a surprise if you’ve read the company’s other reviews here on Glassdoor. The hours are long and thankless, the pay is borderline unlivable, and the senior leadership team operates within a culture built on fear and derision. So, rather than writing up an exhaustive list of the downsides of SFM employment (we’d be here all day), I’ll stick to a few of the major drawbacks that potential employees should be aware of before accepting a role at the company. The Insane Turnover Rate - This should be an obvious red flag to both potential employees and potential clients alike. Shore Fire’s turnover rate is off. the. dang. charts. We’re talking roughly a third of the staff each year. Unfortunately, leadership likely sees this as a good thing – that those who leave or are let go somehow don’t have the chops or thick enough skin to hack it there. News flash! You don’t retain quality talent by treating people like garbage. Other reviews have mentioned that Shore Fire can be an “unfriendly” place to work. Can you expect people to invest time in becoming friends with their coworkers if the chances of you being there in 12 months can basically be determined by a coin flip? Nah. The Adult Day Care Vibes - Shore Fire takes micromanagement to a new level. One of the best examples of this is the company’s late arrival policy: anyone who will be in the office more than 5 minutes late must send an email around to the entire company stating so and provide an updated arrival time. We all know that MTA is awful, so this policy means that every single morning you’ll receive a handful of emails from staff confessing to showing up to work 10 minutes “late” – funny considering that the same people will most likely stay at the office working much more than 10 minutes past office close. Adding to this policy, if you’re “late” twice in the same week, the receptionist will make note of it and you’ll likely be scolded by your manager. The Ivory Tower in New Jersey - I don’t think anything exemplifies Shore Fire’s company culture more than the fact that the only employee allowed to work from home is the president/founder. “Shore Fire South” is what she calls her home office where she works a majority of the time. Shore Fire South also happens to be in a different state: New Jersey. This means that she experiences very little face time with the staff toiling away in Downtown Brooklyn. I’m convinced this “barrier” emboldens her to say nasty, cutting things to her employees because she’s able to do it from behind a keyboard or speakerphone.

avatar
Shore Fire Media Response
7y
It’s always disappointing for both the employer and employee when the chemistry isn’t right and they part. Being an entertainment publicist is not right for everyone. The hours are long, especially for newcomers, the pressures can be great, and the personalities are large. We think that there’s great opportunity for growth here. All of our senior publicists grew up in the company and were promoted from junior positions, and there is great sharing of information, advice and feedback from among all staff. While it’s true that there’s greater turnover among staff for whom this is a first job, we find the reason is usually because they did not have prior experience in PR and find that it’s not for them. Since Shore Fire reps so many top-level entertainers and companies, our clients do expect a level of care and attention to detail that might sometimes feel like micromanaging to a new staffer. We don’t penalize staff for lateness but we do ask them to let us know if they’re going to arrive late. No one here can remember the last time a staffer was admonished over being late. Our CEO has divided time between NY and NJ offices very successfully for throughout most of our years in business, years during which the company and its clients have won numerous awards and kudos. We have been exploring options to increase opportunities for staff to work remotely in the future, but for now most work is done in the company’s NY, Nashville and Los Angeles offices.

Explore other reviews about Shore Fire Media

5.0
13 Dec 2025
Recommend
CEO approval
Business outlook

Pros

My time as intern at Shore Fire Media has prepared me incredibly for the future of my career. They prioritize learning heavily.

Cons

Not a lot of hands on experience offered for interns

5.0
3 July 2025
Recommend
CEO approval
Business outlook

Pros

Excellent benefits and staff to work with, overall great experience

Cons

Long hours (to be expected)

See reviews by: Helpful|Rating|Date|All