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Shore Fire Media

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Shore Fire Media Reviews

3.8

74% would recommend to a friend

(16 total reviews)

Marilyn Laverty

93% approve of CEO

88% positive business outlook

Shore Fire Media has an employee rating of 3.8 out of 5 stars, based on 16 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Shore Fire Media employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

16 reviews
2.0
3 Jan 2018

High stress, high expectations, low pay, low morale

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

They have some top-tier clients (Bruce Springsteen), and some employees get a chance to work with incredible artists. It's a good past experience to have on your resume. Some of the senior employees are extremely smart and great publicists, and the clients do see great results.

Cons

The turnover is EXTREMELY high. They pay very little, yet expect you to live in NYC and meet with clients, attend concerts, be a socialite, find new clients, etc without reimbursement for anything. For a music business company, the office is extremely depressing. No one is smiling or socializing or doing anything you might expect in a "creative" job field. The clients pay very high fees, and most of the money goes to paying the expense of an office in a Brooklyn high rise, and the salaries of the President, multiple Vice Presidents, Senior Account Execs, etc, while most of the work is done by very low-paid (25-30k year) employees. The low-level employees submit work to the senior ones, who then send it on to the client and get credit for it. Their main job is interacting with clients. They also get commission based on bringing in new clients, and will step in to "take over" recruiting a new client when a junior employee brings them in. A lot of the entry-level employees therefore were young people with a passion for music who had another source of income - personal wealth, parental financial support, or a second job. People will not share information or help each other, because a system is set up where you have to constantly prove your worth, and therefore every employee is competing against one another. It creates a very unfriendly work environment and makes it harder to be successful as a team. Meetings consist of employees trying to "one-up" each other by bragging and taking credit for team successes to their bosses. People sometimes hid their press lists from one another to keep other employees from competing with them for press coverage. It is extremely cut-throat, and there is very little empathy for employees, especially new hires. Did you get home from a client event at 3am? That's no excuse for coming in even a few minutes late the next morning. Work 60 hours in a week? Don't expect a cent of overtime or bonus pay. Multiple coworkers experienced mental health issues due to the workload and lack of support. I witnessed people crying multiple times. I saw an employee berated so badly in a meeting for a mistake she made that she burst into tears out of humiliation. This is a true story: when I first started, one employee seemed to be struggling from mental exhaustion and on the verge of a breakdown. I saw him act erratically, moaning and lying on the floor of the office. He ended up leaving for several weeks for "personal reasons." At the time, I thought he was just mentally unstable, but as I worked there for longer I realized it was due to the extremely high level of stress he was under. He no longer works there. Another example: I remember one intern being forced to run a trivial, unimportant errand for the president one day during an intense rainstorm. She came back completely soaked and had to sit in wet clothes for the rest of the day. The employee who sent her gave the item to the president like it was no big deal and she didn't even get credit for it. I also knew an intern that was asked to consider work done at a client event as "volunteer work" because they had gone over 40 hours and their boss didn't want to tell the president they had given overtime to an employee. They were rarely outright mean. It was done in a more passive aggressive style, in a way that pitted employees against each other for the approval of their bosses in an attempt to get a raise that would allow them to continue living in NYC. Many people end up quitting and they just hire new ones. The turnover doesn't really seem to concern them. If you want to work here, be prepared to have an extremely thick skin, and to fight for everything you get. In the best case, you will leave with some good work experience and minimally damaged mental health. Some of this is the classic cut-throat New York corporate experience. The only difference is there is no big financial opportunity at the end of it. People put up with it because they are passionate music fans and want to work with great artists. It wouldn't work in most industries, but they exploit it as much as they can for cheap labor.

1.0
21 Nov 2015
Recommend
CEO approval
Business outlook

Pros

Has an impressive roster of clients across many mediums. A proven track record.

Cons

This place has a revolving door for a reason. WATCH OUT. Upper management is deeply unfriendly and has no qualms about offensive name-calling, verbal harassment, humiliation and scare tactics. Extremely low pay and long hours on no notice.

1.0
7 Sept 2018

Working here will drain your soul

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The primary upside of working for Shore Fire is that your time there may look good on a resume, particularly if you continue a career in the music industry. The company has a reputation for producing results and represents a few marquee clients with household name recognition. It’s cool to be able to tell your friends, “I work for the company that does PR for Bruce Springsteen and Lana del Rey.” Cue everyone asking if you’ve met either one of them… A few other pros: - Decent office location by Brooklyn standards - Free pizza on Fridays - Tickets to some shows/concerts - Amiable colleagues (for the most part)

Cons

Alright, I’m going to keep it real: Working for Shore Fire is a soul-crushing, unrewarding experience. This shouldn't come as a surprise if you’ve read the company’s other reviews here on Glassdoor. The hours are long and thankless, the pay is borderline unlivable, and the senior leadership team operates within a culture built on fear and derision. So, rather than writing up an exhaustive list of the downsides of SFM employment (we’d be here all day), I’ll stick to a few of the major drawbacks that potential employees should be aware of before accepting a role at the company. The Insane Turnover Rate - This should be an obvious red flag to both potential employees and potential clients alike. Shore Fire’s turnover rate is off. the. dang. charts. We’re talking roughly a third of the staff each year. Unfortunately, leadership likely sees this as a good thing – that those who leave or are let go somehow don’t have the chops or thick enough skin to hack it there. News flash! You don’t retain quality talent by treating people like garbage. Other reviews have mentioned that Shore Fire can be an “unfriendly” place to work. Can you expect people to invest time in becoming friends with their coworkers if the chances of you being there in 12 months can basically be determined by a coin flip? Nah. The Adult Day Care Vibes - Shore Fire takes micromanagement to a new level. One of the best examples of this is the company’s late arrival policy: anyone who will be in the office more than 5 minutes late must send an email around to the entire company stating so and provide an updated arrival time. We all know that MTA is awful, so this policy means that every single morning you’ll receive a handful of emails from staff confessing to showing up to work 10 minutes “late” – funny considering that the same people will most likely stay at the office working much more than 10 minutes past office close. Adding to this policy, if you’re “late” twice in the same week, the receptionist will make note of it and you’ll likely be scolded by your manager. The Ivory Tower in New Jersey - I don’t think anything exemplifies Shore Fire’s company culture more than the fact that the only employee allowed to work from home is the president/founder. “Shore Fire South” is what she calls her home office where she works a majority of the time. Shore Fire South also happens to be in a different state: New Jersey. This means that she experiences very little face time with the staff toiling away in Downtown Brooklyn. I’m convinced this “barrier” emboldens her to say nasty, cutting things to her employees because she’s able to do it from behind a keyboard or speakerphone.

avatar
Shore Fire Media Response
7y
It’s always disappointing for both the employer and employee when the chemistry isn’t right and they part. Being an entertainment publicist is not right for everyone. The hours are long, especially for newcomers, the pressures can be great, and the personalities are large. We think that there’s great opportunity for growth here. All of our senior publicists grew up in the company and were promoted from junior positions, and there is great sharing of information, advice and feedback from among all staff. While it’s true that there’s greater turnover among staff for whom this is a first job, we find the reason is usually because they did not have prior experience in PR and find that it’s not for them. Since Shore Fire reps so many top-level entertainers and companies, our clients do expect a level of care and attention to detail that might sometimes feel like micromanaging to a new staffer. We don’t penalize staff for lateness but we do ask them to let us know if they’re going to arrive late. No one here can remember the last time a staffer was admonished over being late. Our CEO has divided time between NY and NJ offices very successfully for throughout most of our years in business, years during which the company and its clients have won numerous awards and kudos. We have been exploring options to increase opportunities for staff to work remotely in the future, but for now most work is done in the company’s NY, Nashville and Los Angeles offices.
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Glassdoor has 35 Shore Fire Media reviews submitted anonymously by Shore Fire Media employees. Read employee reviews and ratings on Glassdoor to decide if Shore Fire Media is right for you.