- Business Model is a "Bait & Switch, get them excited about an article and ask for Vendor & Sub Contractor lists to take out an ad in a sidebar alongside the piece
- I constantly get PR/Media/Marketing telling me that they don't work with "Pay for Play" companies
- When companies ask if we have a BPA audit, we are instructed to lie to them by saying "we don't use that service because of the extra fee that goes along with a third party getting involved"
- The business model is so outdated, print ads were big in the 80's-90's
- SVP once instructed me to say to exec's "we have close to 180,000 in readership between c-levels, senior managers, etc", but when I asked if he could provide proof of that, he shrugged and said "You don't need to know that nor do they need to know, just close that deal and get the list", bad ethics