SITO Mobile Reviews

"New" leadership team is a crew of overpaid, newly un-retired individuals that promised the moon and couldn't bring in one deal. The pivot to data/insights inherently was the right thought, but it is largely failing for SITO because there is absolutely zero strategy for implementation. They don't understand the product, let alone the larger ecosystem that exists post 80s-tech. Large swaths of hardworking, dedicated individuals have taken a hit in their careers because of this leadership team that ran the company into the ground. Diverse NY/NJ-based individuals (representation from all walks of life – color, LGBTQ, women especially) were laid off, all while unexplainably making Dallas a new hub and wasting shareholder money on executives' T&E to essentially live bicoastal. All in all, the check that they thought would be easily made off of a vulnerable startup is proving much harder to cash.

Internal politics and conflicts killed the company. Lack of vision and clear direction allowed certain individuals to take over the company. It is enough to simply correlate performance of SITO Mobile's ticker with latest announcements to get a clear picture of what goes on and how long will it last. They brought back a former CRO. Previously, along with the current C-suite members, he ran the company into the ground. Recently they laid off its product and technology organization, yet claiming the leading position in the ad tech industry. What a joke...