The Brand Factory Reviews

Updated Jun 28, 2021

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Found 51 of over 54 reviews

1.9
20%
Recommend to a Friend
20%
Approve of CEO
The Brand Factory President and Chief Creative Officer Joseph Sulpizi (no image)
Joseph Sulpizi
35 Ratings
  1. 1.0
    Former Employee

    A huge nope all around

    Jun 28, 2021 - Designer 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    Pretty much nothing at all whatsoever

    Cons

    Literally everything, this place basically a sweatshop in a cold unwelcoming office: -CEO has a Donald Trump mentality - total narcissist and nut job. A despicable human being with zero empathy -Start time was an ungodly 7:30am -zero HR department -set/forced lunch time -super toxic work environment, expect zero support from everyone -telephones are from 1980 -job title does not match the work you're expected to do at all -they pay you with a PHYSICAL cheque that you have to go to the bank and deposit -the creative direction is SO pretentious and just arbitrary. They are always ripping off established artist regularly. It's quite sad This place is not a real agency. What they do here is a huge joke and is really actually pathetic. Job seekers, please do yourself a favour and steer clear of this place. Even if you are desperate and times are tough or you've done your research and you think you can handle it - this place is not worth it.

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    7 people found this review helpful

    The Brand Factory Response

    President

    Hi and thank you for you review. I know who you are and I am sorry that you were not at the point in your career to make The Brand Factory a more permanent gig. As you continue to develop your skill set I am sure you will find a new place to call home. With that said though I don’t appreciate the lies enclosed herewith.

  2. 2.0
    Former Employee, less than 1 year

    We don't get any credit for our work

    May 21, 2021 - Production Artist 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    We have equally talented artists and it's interesting to see different outcomes for every project.

    Cons

    We never get credit for what we produce here. What we do is produce whatever we can according to client requirements then they will choose from our work. There's no acknowledgement if your work got chosen or even any kind of bonus.

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  3. 2.0
    Former Employee, more than 1 year

    Production Designer

    Apr 29, 2021 - Production Designer in Toronto, ON
    Recommend
    CEO Approval
    Business Outlook

    Pros

    inclusive workplace good variety of clients

    Cons

    not very good work life balance

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  4. 1.0
    Former Employee, less than 1 year

    Working overtime without overtime pay

    May 16, 2021 - Anonymous Employee 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    Employees still get a steady paycheck.

    Cons

    Managers give the staff too much projects and more clients one can possibly handle, but would expect you to still be at your best when dealing with the clients. You're expected to work overtime without the overtime pay because it's a part of your job.

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    1 person found this review helpful
  5. 2.0
    Former Employee, more than 1 year

    Reviews are accurate

    Mar 19, 2021 - Account Executive in Toronto, ON
    Recommend
    CEO Approval
    Business Outlook

    Pros

    - Good entry level out of school for real life experience - Good for people in sales, accounts, media buying, account manager, etc. If you are in this field they really go above and beyond to cater to every little need. they once hired 2 additional account managers to help out one account executive who couldnt keep up the work while other teams are understaffed - coworkers (employees- not management) are genuinely nice, hardworking and very talented people who have learned toxic work habits to cope in a toxic work environment - CEO is a genius businessman but a narcissist with a strong nature and an alpha personality that can rub people the wrong way. If you stay mentally strong and dont take it personally hes not that bad. The problem is most managers and executives get scared of him too much, walk around egg shells and fail to do their jobs properly at the expense of their teams, employees and ultimately their clients. - most employees are talented rockstars. Know your value and dont expect to be validated by the company. Despite how they like to bring your value down, there have been plenty of people from this company who have moved on to bigger and better roles that match and exceed their true value, post-Brand factory. - Clients are pleasant and easy to work with and the brands themselves are a pleasure to work with - The work itself can be varied, interesting and definitely not boring, time goes by quickly - A good starter job for an entry level person to get some experience (who doesnt ask questions), not suitable for most workers who have experienced more professional environments - High pressure environment and quick turnaround develops good work ethic and efficient working systems, sink or swim environment and the best often swim (in shark infested waters) - Take care of your physical, mental and emotional health as this place can take a toll if you let it - If you have a strong belief in your own value and dont need validation to grow then this place can be for you.

    Cons

    - Tried giving this place the benefit of the doubt but sadly alot of the negative reviews are genuinely true - Not good for skilled people, designers, developers, artists, creatives. for a marketing and design agency they lack respect for the industry and the field. Creatives are constantly put down, devalued and disrespected while sales executives with no design background often make final art decisions - Communication is passive aggressive or nonexistent. Had experiences of account managers flat out walking away when a question is asked in person or flat out do not respond to valid questions and emails -All conversations are 1 dimensional. (Often based on your position in the political hiearchy: 1. Account Manager 2. Team Manager (yes men) 3. Team Members. Any meaningful feedback or discussion is quickly cut off and disregarded regardless how valid. - Team Managers do not provide any support to their team members and are often just out for themselves. Team managers are yes men who say yes to every single task no matter how unreasonable and often don't even look into the details and requirements of the ask. -Employees were required to work in the office during the Ontario Stay at Home order during COVID while account managers got to stay at home. -Creatives are constantly set up for failure with incomplete briefs, incorrect info &vaguedirection if direction is requested, requests are frequently ignored or delayed and ultimately often pointless -- information is often left out until the very last minute to manipulate workers into working extra hours and unreasonable times (work days could end anywhere from 8 PM-2AM on a regular basis and expected to be back in by 7AM the following day) - Timelines and deadlines are either arbitrary or nonexistent (which is usually standard in most agency settings) as with other areas, this information is left out until the last minute to manipulate workers into working unpaid overtime - A project that usually takes 2 days? How about 2 hours because its suddenly due. - Overtime is a problem. Expect to work 10 hour days regularly about 3 days in a week at the minimum as creative team is usually the last team to get additional help. - There are more account executives and account managers than there are creatives available to get the job done and they all want their jobs finished ASAP. -The best workers are often overworked until they fail or make mistakes, these failures are then perpetually held over their heads to bring their value down and make them easy to manipulate - Turnover is a problem and people are quickly forgotten after people leave, or eventually fired/laid off. The best and most talented people are often the ones to leave and the tenured workers are often the most toxic but are promoted due to tenure and not ability - Very cliquey environment. people are often ostracized based on what value or lack of value they can bring on the political ladder - Dont believe the fake reviews (with bad english accents), these are fake review services from India or Pakistan bought by the company to boost their Glassdoor or Indeed rating. - If you are professional, civil, honest, hardworking or genuinely nice, they will take advantage of your nature. If you say something about it later on, they treat you as if you are the problem even if you are just trying to do your job. Slackers, sweettalkers, and mediocre workers "excel" - Company is run through fear, intimidation, and manipulation. It requires a very strong person to cope much less thrive in the environment. - Very manipulative workplace designed to control people. often one thing would be said and they will pretend it never happened - The good ones that you get to know, are the best part of the company but the good ones are often the first to go.

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    4 people found this review helpful
  6. 2.0
    Former Employee

    Salary issues

    Mar 14, 2021 - App Developer 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    Most employees were of my age.

    Cons

    The management needs to pay people better. The more you work, the higher would be your pay approach is wrong. Every employee should get what he or she deserves.

    2 people found this review helpful
  7. 2.0
    Former Employee

    Think twice before working here, you're better than that

    Mar 7, 2021 - Designer 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    -smart and hardworking coworkers -nice location

    Cons

    -a bipolar and creatively inept owner -lack of organization, both internally and with client relations -a hierarchy on paper but a formless puddle otherwise -if being creative is on your mind, this place isn't for you

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    1 person found this review helpful
  8. 4.0
    Current Employee

    Good place to work

    Mar 4, 2021 - Marketing Executive in Mumbai
    Recommend
    CEO Approval
    Business Outlook

    Pros

    Good projects, good team, good exposure

    Cons

    Working hours and bonus options

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  9. 1.0
    Former Employee, less than 1 year

    Good pay, terrible owner

    Apr 5, 2021 - Video Editor in Toronto, ON
    Recommend
    CEO Approval
    Business Outlook

    Pros

    Good pay and decent hours

    Cons

    Confusing demands that lack consistency from project to project. No clarity on expectation, lack of accountability from account teams and owner. Arbitrary creative choices that also lack consistency. No insightful feedback or clear revisions processes. Can not be trusted and have no respect or loyalty to employees. They are their own worst enemy.

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    1 person found this review helpful
  10. 1.0
    Former Employee

    The CEO was out of his mind

    Mar 31, 2021 - Graphic Designer 
    Recommend
    CEO Approval
    Business Outlook

    Pros

    The industry is growing fast, so it may provide experience to some.

    Cons

    The CEO would change company direction as fast as the wind blows which, new flash: was not how a business should be run. He was absolutely out of his mind. Leadership positions were given to those who the CEO likes the most, not necessarily those who are good leaders and/or are the most knowledgeable.

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    1 person found this review helpful
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