The Brand Factory Reviews

Updated 11 Jun 2020

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2.3
28%
Recommend to a Friend
26%
Approve of CEO
The Brand Factory President and Chief Creative Officer Joseph Sulpizi (no image)
Joseph Sulpizi
23 Ratings
  1. Helpful (2)

    "No life outside"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Administrative Assistant 
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    I learned quite a bit about perseverance and how to treat people.

    Cons

    Very toxic work environment where employees are stressed out, there is no appreciation given, management is very strict, rigid and a lot of forcing, and you work as slaves here. Deadlines were insane. Prepare to have no life outside of work. Never in my life could I have ever imagined working this much.

  2. Helpful (1)

    "Good Design"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Senior Graphic Designer in Toronto, ON

    I worked at The Brand Factory full-time for more than 3 years

    Pros

    People are nice and talented. You will learn something. Love Christmas Party. Boss give bonus or gift when you did great job. Award Winning Company

    Cons

    Some people are toxic. Sometimes you will get lots of stress. Some People got less Salary.(If you work hard, You will get pay more)

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  3. "Choose better leaders, improve communication and teamwork."

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Graphic Designer in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    There are plenty of skilled and talented staff.

    Cons

    Skills and talents are not put into good use. The management team should learn more about the strengths of their team to utilize them for the company's gain. Branch offices should try to communicate better. Needs to improve on teamwork rather than letting each and everyone work on their own tasks without a common goal. The problem is with leadership, and the whole team needs a good leader.

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  4. "The Office Environment is Extremely Stressful"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Employee in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    Nice office location, good co-workers.

    Cons

    There's too much shouting, yelling, and insulting in the office everyday and it never ends. It's like turning on the radio every morning except that you can't turn it off unless you leave the office after work. Work can extend till night if there's a rush project or if a deadline is coming up. The office environment is extremely stressful.

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  5. Helpful (1)

    "No work-life balance for employees under abusive management"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Administrative Assistant in Toronto, ON
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time for less than a year

    Pros

    The office location is nice

    Cons

    There's no work-life balance for the employees of this company. Management sets unreasonable deadlines and loads of work, and this creates a stress-filled atmosphere. It doesn't help that the managers are disrespectful and rude. The owner is verbally abusive towards employees, and management forces everyone to work longer than they should.

  6. Helpful (1)

    "great office. not great management."

    2.0
    Former Employee - Anonymous Employee 

    I worked at The Brand Factory full-time

    Pros

    - nice office - central location

    Cons

    - harsh management - short-term relationships with most clients

  7. "It's not that bad!"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    No Opinion of CEO

    I worked at The Brand Factory full-time

    Pros

    Amazing group of people to work with and cool accounts to manage.

    Cons

    Yes, the owner can be difficult at times but which owner isn't? It's not always going to be roses and flowers and you need to make the best of the situation if you choose to stay. It isn't everyone's cup of tea for sure, you either love him or hate him.

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  8. "we"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Toronto, ON

    I worked at The Brand Factory full-time for less than a year

    Pros

    people, management, growth, volume, intense

    Cons

    location, pressure, nation, versatility, best

  9. Helpful (12)

    "Worker"

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Doesn't Recommend
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    The location is stunning and is in a beautiful part of downtown Toronto.

    Cons

    You are working as a slave, they do not care at all about you and only want the work done no matter what the cost is. All the reviews are right, this place will take all your confidence and drain you mentally and physically. In my time there, I lost weight, I developed anxiety and went through an insane depression. There are better places out there with better hours and environment. The environment in there is just toxic and you're constantly stressed.

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  10. Helpful (7)

    "Eek."

    1.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    I worked at The Brand Factory full-time

    Pros

    1. You can become very close with the people you work with, who make coming into the office every day bearable.

    Cons

    1. Work-life balance is non-existent. Mornings, nights, weekends - you are expected to deliver on completely unreasonable deadlines. Keeping in mind you are likely going to have your work shredded apart by Joe Sulpizi (more to come later), being motivated to work is nearly impossible. 2. Clients. Sure, they're are a bunch of nice people, but your clients are 90% stocked with friends of Joe who work within the real estate/luxury space. Sure, from a birds eye view it looks like TBF is cranking out new, innovative work; but it's not. They're forced to stay stagnant and robotic within their marketing efforts because that's "Joe's Vision". His relationship with sr. clients does not help in pushing your efforts forward. 3. Lunch. Did you know at TBF you're literally given a set 1-hr time period for lunch? You can't take it earlier, can't take it later. You go when you are told you can go. 4. The President. Joe Sulpizi is the largest issue at TBF. I have seen Joe's nice moments. Few of them, but they do exist. Outside of that, working for him - no matter how distant - is extremely difficult, and for some, impossible. There is no creative input - it's Joe's way or no-way. He sucks the confidence and motivation directly out of your body. That's not to say he isn't talented at aspects within advertising and marketing, but he sure as hell cannot efficiently run a company and/or manage people.

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Found 36 reviews