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      Brand Manager Interview

      30 Aug 2017
      Anonymous interview candidate
      Ciudad de Mexico
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. I interviewed at Amazon (Ciudad de Mexico) in Aug 2017

      Interview

      I applied online. A couple of weeks after I was called by HR for a screening process just to ask for my income and basic skills. Then they programmed a first phone interview with an employee with similar experience as mine just to assess career and culture match. The interview is divided in 3 parts: interviewer introduction, a series of questions relating your experience with amazon's leadership principles, and a practical question. All went good with the first interview. Then we programmed a second phone interview with the General Manager (manager of the position's manager) Interview followed the same structure as the first one. All went good until the practical question where the interviewer didn't provided enough information for the question and just keep on pushing with "what else?" questions, without exploring beyond. The question was "how would you know a category you manage is performing well?" That was it, no more info for a more precise answer. I elaborated my answer from objectives setting to all ranges of KPIs to possible issues and alternatives. Nevertheless I was just asked back "ok what else?" over and over again. By the end of the interview I asked to the interviewer how she would have answered that very same question, and came up with internal KPIs that I am unfamiliar to. A day after I received the notice by HR that they will not move forward with my process and that they are not allowed to provide feedback. So, I don't know if I was discarted because of my experiencie, values match or the answer of the practical question....and it seems I will never know. My reco is to prepare for the interview relating a professional experience (fact and number based) to each of the 14 Amazon's Leadership Principles (available online) and be ready for an ambiguous abstract question.

      Interview questions [3]

      Question 1

      How would you define the demand for a opening category we do not currently sale?
      1 Answer

      Question 2

      How would you tell a category you manage is performing well?
      1 Answer

      Question 3

      If you have millions of books that are not selling, what would you do?
      Answer question

      Other Brand Manager interview reviews for Amazon

      Brand Manager Interview

      26 Jan 2026
      Anonymous interview candidate
      No offer
      Neutral experience
      Difficult interview

      Application

      I interviewed at Amazon

      Interview

      Se requiere que aportes datos específicos pero a veces las preguntas situacionales o de personalidad no ayudan a ello, por lo que además de ir preparado con la mentalidad datos debes tener suerte con las preguntas que te hacen.

      Interview questions [1]

      Question 1

      Cómo fue la última vez que discutiste con tu jefe y como actuaste.
      Answer question

      Brand Manager Interview

      27 June 2025
      Anonymous interview candidate
      Brussels
      No offer
      Positive experience
      Difficult interview

      Application

      I interviewed at Amazon (Brussels)

      Interview

      3 calls with HR which are smooth and online for this opportunity. Straight up process and questions according to the role. Interviews conducted in English and fast process. No major issues to mention

      Interview questions [1]

      Question 1

      What was your biggest setback and how did you overcome it ?
      Answer question

      Brand Manager Interview

      16 June 2025
      Anonymous interview candidate
      Seattle, WA
      Declined offer
      Positive experience
      Difficult interview

      Application

      I interviewed at Amazon (Seattle, WA)

      Interview

      Lots of layers, multi faceted and very interesting. It took a full day, from 9a to 5p. I spoke with probably 6 or 7 different people who worked there by the end of the day.

      Interview questions [1]

      Question 1

      To work in a team to solve a problem while monitoring how you interacted with others in the room
      1 Answer