Pros
The competitive differentiator is the massive proprietary data set. Because of this foundational advantage, our products perform exceptionally well. Good to have a product that clients love when you're a salesperson. I have never been done wrong by Quantcast, and the leaders I have worked with have always led with respect, transparency, integrity, and compassion.
Cons
We take too long to recognize and correct when we have made the wrong decision for the business. Especially in this ever-changing industry and market.