Decent Pay but needs more Organization - Product Marketing Manager Tripadvisor Employee Review

people are awesome remote work is common pay and benefits are good

can they stay relevant in the world of AI

The people you get to work with are genuinely great, and the work-life balance remains fairly solid. In the past, the company attracted top-tier engineering talent from the most reputable tech firms, and the expectations were high but rewarding. A lot of that collaborative culture still exists among the engineers. You will be surrounded by capable individuals who want to do good work.

The company has been battered by unresolved structural issues over the last decade. The core meta-search business was crippled when Google altered its algorithms to prioritize its own travel products, effectively choking off the organic traffic Tripadvisor depended on. Combined with the impact of COVID-19, leadership tried launching new products to escape this SEO reliance, but those attempts consistently missed the mark. Now, the rapid adoption of LLMs is delivering another severe blow. Users no longer need traditional meta-search to plan travel. The core Tripadvisor product has essentially become a legacy cash cow, with the Experiences division (Viator) being the primary engine keeping the business afloat. Following the departure of the former CEO, thousands of highly skilled employees have left through attrition or ongoing restructuring. Layoffs have become a grim constant, happening once or twice a year. Even if you manage to avoid the cuts, the compensation structure is no longer competitive for the tech industry, and RSUs have virtually dried up. Because of the abysmal direction and the very high chance you won't survive the next round of looming layoffs, I strongly recommend avoiding this company as a new hire.