Trying too hard to look hip and relevant. Company culture is important- everyone wants the perks like work from home, short week, or flex hours, but those things become less appealing when you spend the majority of your time putting out client fires and checking off tasks that are unnecessary and irrelevant. Looking to work here? Ask a few questions:
1.) How long does the average CSM, sales person, web developer, designer or video team member last? Why? Look at the employee stats. Yes, the NUMBER of people in the company has increased, but employee retention is poor. People come in enthusiastic and optimistic genuinely wanting to make a difference but simply adding numerically with no structure, vision or purpose does not mean you’re business is growing or successful.
2.) Who are some of your biggest clients, and how long have they been with the company? Inquire about client retention and satisfaction. Yes, they acquired some notable clients based on the personality and charisma of the leader, but many found the follow through lacking. Lots of promises with little support.
3.) How do you handle conflict? Growth, whether in staff or increased clients tests limits, pushes boundaries and challenges the status quo. Severe lack of organization (somewhat expected of a start up) and shortsighted goals were disappointing. Conflict uncovered areas that needed to be addressed and when challenged, leadership was not equipped to handle it. Instead, they tossed the problems to people who were not qualified, trained or prepared to manage it while they went off to pursue different passions (podcast/marketing app). Processes and protocol changed from the “available”, “I’ve got your back” “we’re in this together” boss and leader who did weekly one on one check ins to stay connected, to someone who was unavailable, ghosted meetings, and dodged emails, calls and texts. Leadership needs to recognize that resolving conflict in a professional manner rather than avoiding it or passing the buck will not only earn you the respect of your employees, but increase the morale, culture and longevity of your team.