Role Overview
We are looking for a data-driven and commercially minded Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.
This role goes beyond performance marketing — it is about building sustainable, compliant growth engines in a market where trust, regulation, and user education are critical.
You will own the end-to-end growth funnel, from first touch to active trader, while balancing efficiency, brand, and regulatory constraints.
Own the Full Growth Funnel
Drive performance across:
Acquisition (new users)
Activation (KYC first trade)
Retention (repeat usage)
Identify drop-offs and optimize conversion at every stage
Build and continuously refine AU-specific growth playbooks
Performance Marketing & Channel Optimization
Manage and optimize key channels:
Paid media (Google, Meta, programmatic)
Affiliates & referral programs
SEO / landing page optimization
Work closely with global teams to adapt strategies to AU constraints
Focus on quality users, not just volume
Campaign Strategy (Compliance-First)
Design campaigns that drive growth while staying within:
Regulatory requirements
Internal compliance guidelines
Shift away from “hype-led” campaigns value-led, education-driven growth
Develop localized messaging that builds trust and credibility
Data, Insights & Experimentation
Own key growth metrics:
CAC
Conversion rates (KYC, first trade)
Retention / activity rates
Run structured experiments (A/B testing, funnel optimization)
Translate data into clear, actionable insights
Product & Cross-Functional Collaboration
Work closely with:
Product teams (UX, onboarding flows)
PR & brand (message alignment)
Community & events (offline online conversion)
Ensure growth efforts are fully integrated, not siloed
Local Market Intelligence
Develop deep understanding of:
Australian user behavior
Competitive landscape (local exchanges, fintech apps)
Banking/payment constraints
Be the local voice of the user in growth decisions
Experience
4–7+ years in growth, performance marketing, or product marketing
Strong experience in Australia market
Experience in crypto, fintech, or high-growth tech companies preferred
Proven ability to manage full-funnel growth, not just top-of-funnel
Skills
Strong analytical skills (comfortable with data, dashboards, attribution)
Hands-on experience with paid media & growth tools
Understanding of conversion optimization & user psychology
Ability to balance short-term performance vs long-term brand
Mindset (Critical for AU Market)
Pragmatic, not hype-driven
Thinks in systems and scalable growth loops
Strong judgment in a regulated / sensitive environment
Comfortable operating with constraints and ambiguity
High ownership — acts like a business owner, not a channel manager
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Sign in to browse authentic reviews, anonymous ratings and salary data before you apply.