Pros
Company with a very large client base and a wide range of Industry solutions to cover the Business Processes a customer needs. SAP is market leader in their peer group of ERP software providers. In the past SAP had a great customer focus and was willing to develop up to date products for Industries which made the difference in the Sales cycle.
Cons
SAP is loosing their customer focus in the core industries over the last 5 years. Consulting Services are degenerated towards a pure Software Sales enabling Service. SAP consulting services can not compete against other Service providers in the market when it comes to large scale projects. Management does not have a mid term and long term strategy for the consulting area. Management is mainly working with career changers on strategic positions which leads to a dramatic lack of Industry knowledge. Over the last 8 years the company achieved their economic targets just by cutting costs.