• Newly created executive role
• Build internal technology function
• International scale

Location: Mornington, Victoria.
Arrangement: Hybrid preferred (2 days a week).

Company

Your Reformer is a connected fitness business built around premium Pilates reformer equipment, proprietary commercial software and a digital content platform. Founded in Melbourne, the business serves customers across Australia, the US, the UK and Europe. Revenue is approaching $100M, and B2B accounts for over half and are growing. The business is bootstrapped, profitable and self-funding.

Context

The business operates across five product areas: home and commercial reformers, three commercial software products on recurring B2B subscription, a consumer home app, and a Pilates education platform. A smart hardware device is in development. Technology sits across all of it.

The business is moving from a vendor-led technology model to a fully in-house engineering function. The CTO is the hire that makes that transition happen. The first year is defined by building internal capability, consolidating platform ownership, and governing a global ERP implementation alongside the CFO.

Ownership

• Engineering team: hiring, management, standards and culture from an early base
• Technology architecture and all technical design decisions
• Platform roadmap across commercial software, consumer app and data infrastructure
• All technology vendor relationships
• ERP implementation, governance, and integration accountability
• Internal AI and automation adoption
• Data architecture and business metrics reliability

Who this suits

A CTO or senior technology leader who has owned a custom digital platform end to end, built an engineering team from scratch, and worked across software, data, hardware and, ideally, subscription economics. Someone who partners directly with founders and moves without waiting for a complete spec.

Must-haves

• Custom platform ownership: shipped and operated a consumer-facing product end-to-end
• Engineering team building from an early or zero base
• Vendor transition experience: moved technology from external partners to in-house teams (strong preference)
• Data architecture credibility

The team and stack

Current internal team: Product Owner, Lead Engineer (React/React Native), Full Stack Engineer, QA/BA.

Stack: AWS (EC2, Lambda, RDS, S3, ClickHouse), PHP and NodeJS backends, Shopify, HubSpot, NetSuite, Mux, Stripe.