The role

We are looking for a Junior Copywriter to join the creative team, working across Eleven and FleishmanHillard within TBWA Sydney.

This is a role for someone who thinks quickly, spots what's happening in culture, and can turn that into ideas people actually care about. Just as importantly, you can bring those ideas to life clearly in a deck, whether that is Google Slides or similar.

You'll be helping shape earned-first thinking for one of the most awarded PR groups globally, and agencies recognised locally as PR Agency of the Year.

What you'll do

You'll be challenged to co-create earned-first ideas that drive fame at an international level, while keeping the standard high for local Agency of the Year work.

Day to day, you'll work across a steady flow of briefs, creating ideas designed to live in culture, spark conversation, and get picked up by news media and social buzz.

The output is often content-led, but can stretch into activations, partnerships and events when the idea calls for it. You'll collaborate with creatives, strategists and PR teams to make the work better at every stage.

You'll also sit within the wider TBWA Sydney creative team, giving you exposure to different types of briefs and the chance to grow your craft beyond PR.

What we're looking for

We're not after a traditional advertising thinker. We want someone who is genuinely interested in culture, with a strong instinct for what will cut through and why.

You're able to take a rough thought and turn it into a clear, compelling story, and present it in a way that gets people on board.

AWARD School is a plus, and any industry feedback helps. But what really matters is your instinct for ideas and the energy you bring.

Why this role

It's a chance to learn fast, get your work out into the world, and grow your craft in a team that cares about cultural thinking and making things that people actually notice.

This is the kind of place that makes ideas like Mastercard's First Wheelchair Ballkid, Modibodi's Shark Week stunt, or mycar's Sunburnt Car. Unexpected, earned-shaped ideas that get talked about. If that's how your brain works, we should chat.