Product Manager

Sydney, Australia

Live

What you will do

Amgen is one of the world’s leading independent biotechnology companies. For over 4 decades, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world. Japan and Asia Pacific (JAPAC) is the fastest growing region in Amgen. Now we are hiring a Product Manager in Sydney.

Live

What you will do

• Leads, plans, implements launch and annual brand strategy to maximize revenue, account and customer engagement results
• Maximises the brand potential at national level.
• Executes Country Operating Plan, in alignment with Global Therapeutic Area strategy and brand plans.
• Leadership and coordination of brand and Cross Functional Team (CFT)

Accountabilities

• Translates/implements global brand campaign locally (if applicable)
• Develop and implement Country Brand Plan to deliver strategic imperatives
• Provides input in consultation with Marketing Manager (MM) to develop Long Range Scenarios with CFT and Business Analytics and Insights (BAI)
• Manage lifecycle/market opportunities to drive brand potential
• Collaborate with BAI to execute MR, supporting customer adoption insights (?think this is market research)
• Partner with creative agency, field force and brand teams to deliver creative campaigns, leveraging global core resources and available channels
• Understand and implement industry best practice to drive customer value and engagement related to the brand and TA
• Work closely with marketing/commercial operations teams to align digital/content strategy across platforms and channels
• Partner with Medical, Value Access & Partnership (VAP) and Advocacy teams to define and implement access strategy and engage effectively with PAGs

Delivers Results:

• Work with MM & BAI to deliver forecasts, performance reviews
• Plans and analyses market research and develops Plan Of Action (POA)
• Actively scans the market, coordinates competitive intelligence and drives competitive action plans
• Create promotional campaigns and digital solutions to meet evolving customer need, national and bespoke territory account management initiatives
• Leverage global plan, DAM outputs to maximise resources
• Prepare communication deliverables that effectively communicate competitor trends, program performance, and project updates
• Monitors, evaluates and acts on performance of campaigns
• Prepare and deliver on KPI and other metric reporting to ensure continuous improvement of campaigns and programs.
• Report to local leadership team on performance of key programs, financial objectives and other brand deliverables

Work in Teams

• Lead Cross Functional brand teams, partnering effectively to drive strategy and execution
• Work effectively with other marketing colleagues to optimize portfolio results
• Motivate field force to deliver sales aspiration (Cycle meetings, launches, timely comms)
• Develop productive working relationships with Global colleagues

Output

• Country brand plans development and implementation
• Sales support tools and field execution assets
• Promotional campaigns, customer solutions, patient support programs/tools
• Marketing events and congress planning
• Brand Performance tracking to plan and agreed deliverables
• Compliance with Amgen policies and procedures

Win

What we expect of you

The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.

Minimum Requirements

• Minimum 3/4 years in pharmaceutical marketing roles i.e. Product Manager expertise
• Successful track record working cross-functionally and delivering brand plans
• Understanding of complex disease areas and experience engaging with specialist HCPs and patient support bodies
• Demonstrated commercial acumen with experience developing and implementing innovative commercial strategies within highly competitive markets
• Experience in digital marketing & monitoring/tracking of digital activity impact
• Excellence in oral and written communication
• Financial and budgeting skills, proficiency and experience
• Excellent computer skills; proficient in MS Excel, Teams, Word, PowerPoint
• Degree qualified (E.g. Business or Health Sciences)

Preferred qualifications and experience:

• 3 years as a Pharmaceutical Sales Representative
• Experience in specialist disease areas (Rare Diseases, Neurology, Ophthalmology or Haematology/Oncology highly favorable)
• Experience with digital marketing management
• Documented success in product launch
• Proven track record or gaining or maintaining market leadership position

Thrive

What you can expect of us

As we work to develop treatments that take care of others so we work to care for our teammates’ professional

and personal growth and well-being.

• Vast opportunities to learn and move up and across our global organization
• Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
• Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
• Experience working in multinational biotechnology company (or similar) and in highly matrixed organisations.